Brooks Brothers – Official Premium Apparel
New Balance – Official Athletic Apparel & Athletic Footwear
Gentle Giant Moving Co. – Official Moving & Storage
Lenox Hotel – Official Hotel
Land Rover – Official Auto
Sierra Nevada – Official Beer
Shell Fuel Rewards Network – Official Fuel
Over the years, our sponsors have experienced measured brand awareness and favorability through on-site interaction with the Regatta’s 300,000 spectators and consumers. Corporate image, propensity to purchase, and brand loyalty are all enhanced through sponsorship.
Head Of The Charles’ partners have the opportunity to connect with thousands of consumers. Through on-site sales and sampling, our partners are able to engage consumers one-on-one about the benefits of their brand in an informal and festive atmosphere.