ENDURANCE. GRACE. STRENGTH. FINESSE. These are traits rowers for which are known and celebrated.  The Head Of The Charles is one of the most prestigious rowing events in the world.  As an Official Sponsor of Head Of The Charles® Regatta, companies will be carefully integrated and affiliated with one of the most widely attended annual events in Greater Boston.
Inquiries: Mason Cox mcox@hocr.org (617) 938-6416

2017 HOCR Marketing Deck

The Head Of The Charles Regatta is anticipated to attract over 11,000 athletes, thousands of spectators, and 1,800 volunteers and millions of favorable impressions via media, web and other promotional vehicles.

The Head Of The Charles is an unparalleled public event, attracting a remarkable mixture of affluent consumers, impressionable college students, and a unique combination of “C” level executives.

In addition to first class hospitality, community outreach, and recruitment opportunities, your brand will be linked to a world-class signature event. Surrounding every promotion for the year, the Head Of The Charles Regatta will acknowledge it is being “Supported by…”

Your sponsorship presence continues beyond the three-mile racecourse, including online visibility to millions of loyal rowing fans. Further, custom-created events and attractions can add enhanced media attention and niche crowds.

Sponsoring the Head Of The Charles may be more attractive and cost-effective than you might realize. The investment you make with the Regatta and its esteemed legacy will easily translate into finessed traits your brand will be strengthened by—mixing enduring “touchability,” graceful brand exposure and powerful return on investment.