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SPONSORSHIP: EVENT OVERVIEW: SPECTATOR DEMOGRAPHICS |
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The following is a Spectator Demographic Summary of the XXXVIII Head Of The Charles regatta, on October 20-21, 2001. The Study was produced by Perfromance Research. |
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Educated, Affluent,
89% own retirement or investment accountso
73% have undergraduate degree; 39% have post-graduate; 9% have doctorate degrees
30% earn $100,000 to $200,000; 12% earn $200,000 plus
Audience - Explosive Growth
Fiercely Loyal and Receptive
600 top clubs & colleges host must-attend annual reunions
84% of audience attends with peer group
72% of audience returns every year
73% believe sponsors make the Regatta better
69% view sponsors as leaders in their field
Audience - Early Adapters
Tech-Savvy and Innovators
99% have regular internet access
66% use high-speed ISP;
81% own personal computers
90% own a cell phone; 39% own a PDA
Sources: Performance Research 2000, US Rowing Member Survey, Rowing News, and Row2k.com
Mean Ages
Annual Household Income
Education
Have or Use Regularly
Principle Residence
Distance Traveled
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