Event Overview
Regatta & Competitor Facts
Spectator Demographics
Sponsorship Vs Advertising
Regatta Sponsors
Benefits Of Sponsorship
Contact Information
SPONSORSHIP: EVENT OVERVIEW: SPECTATOR DEMOGRAPHICS
The following is a Spectator Demographic Summary of the XXXVIII Head Of The Charles regatta, on October 20-21, 2001. The Study was produced by Perfromance Research.
Educated, Affluent,
  • 89% own retirement or investment accountso
  • 73% have undergraduate degree; 39% have post-graduate; 9% have doctorate degrees
  • 30% earn $100,000 to $200,000; 12% earn $200,000 plus

    Audience - Explosive Growth
    Fiercely Loyal and Receptive

  • 600 top clubs & colleges host must-attend annual reunions
  • 84% of audience attends with peer group
  • 72% of audience returns every year
  • 73% believe sponsors make the Regatta better
  • 69% view sponsors as leaders in their field

    Audience - Early Adapters
    Tech-Savvy and Innovators

  • 99% have regular internet access
  • 66% use high-speed ISP;
  • 81% own personal computers
  • 90% own a cell phone; 39% own a PDA

    Sources: Performance Research 2000, US Rowing Member Survey, Rowing News, and Row2k.com

     

    Mean Ages

    Annual Household Income

    Education

    Have or Use Regularly

    Principle Residence

    Distance Traveled

  • OFFICIAL 2008 SPONSORS