Prominent ID on row2k.com website
270,000 unique visitors Sept/Oct/Nov 2004
600k ad impressions - 90 countries Oct 2004

Print Media
The Metro Boston Daily Newspaper (Official Media Partner)
Ad in Regatta Guide Section - 8 pages total
Ad campaign - ads and logo
Metro-Boston - three weeks prior 200,000 daily circ

Rowing News ads
Monthly Issues
Fall Regatta showcase +20,000 circulation in North America

Year round use of HOCR name/logo

Corporate name in all HOCR printed materials

Official Program Book (full page ad)

Name/logo in Sports Illustrated (full page/color ad)
one week after event 464,000 circ - 8 NE states

Rowing News ad
Fall Head Race Edition 20,000 monthly circ

Press Conference signage

Directors' VIP Tent signage

Radio and Television Media
Infinity, Phoenix and their regional affiliates

    Radio mentions x 80+, Ads/spots, Interviews, calendars and email blasts
    Two weeks leading up
    Event weekend

Press Conference mention

Frequent On-Air Mentions

    Executive Director interviews- Corporate live mention

National/Regional Television Exposure

    TV coverage:
    5 News segments aired 1 weeks before show
    30 minute highlight show produced by WB56
    WB56 - 23 Million Market (1 rating) Regional and

    WGN - 65 Million Market (Cable) National

National print & TV exposure

    ABC, New England Cable News, Comcast, CBS, etc.

    2003 Media Equivalency: $24,145,778.4